be the boss

that has her shit together

I know you.  You started a business because you had big dreams.  Like, REALLY. BIG. DREAMS.

You dove in and started getting paid to do what you love.

But now you’re spending more time doing all of the other soul-sucking business things and the whole entrepreneur thing is becoming a little less dreamy.

Your business has become something that makes you anxious and frustrated, rather than being part of your dream life.

I know you because I’ve been you. And you’re here so I can tell you that it doesn’t have to be that way.

About Me

I’m a mom of 5 who’s been through multiple businesses looking for the magical unicorn business that let me have it all.  Turns out that the answer is any business, as long as you do it right.  No matter if you’re a coach, a Maker, a designer, a developer, a social media marketer, or a digital strategist – it all comes down to setting boundaries and creating systems.

A successful business is about consistency and building amazing relationships.  And the less time you spend worrying about logistics and the boring stuff, the more time you have to spend on the part of your business that truly lights you up.

I Really Want to See You Thrive.

Let me help you build systems and processes that allow you to run your business with confidence.

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Step 1:

Let’s Get to Know Each Other

Claim your spot on my calendar and I’m all yours.  We’ll get connected and talk about where you’re struggling and evaluate if we’re a good fit to work together.  I absolutely cannot wait to hear about your dreams for your business and life!
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Step 2:

Create a Blueprint for Your Business

We’ll schedule an intensive session where we evaluate your business in detail and discuss what’s working and what isn’t.  From there we’ll build a plan to mold your business into something that supports your dreams.  We’ll focus on systems and processes that bring automation and freedom to your business.
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Step 3:

Implement Your Systems & Processes

With your blueprint in hand, we begin putting all of the puzzle pieces together to build your dream business.  You choose the level of support you need from me during this phase: collaborative implementation, accountability, or flexible tutorial sessions.
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Download my free guide to 3 Quick Wins to Gain Back Time & Sanity in Your Day.


Dani not only has a thorough grasp of ConvertKit but an understanding of its place in an overall business marketing strategy. I’m personally very comfortable with tech and software, yet struggled to use ConvertKit to its full potential. After our session, Dani provided me with a checklist full of actionable advice written for my specific issues. Typically this would overwhelm me, but this time I am actually implementing Dani’s suggestions. That’s because she broke everything out into a prioritized plan. I’m not getting hung up on less-important things, nor am I stressing out about where to focus first. If your e-mail marketing could use some actual strategy, or you know you could make better use of ConvertKit, and you want expert advice from someone who’s been there/done that with ConvertKit many times over, I highly recommend booking a strategy session with Dani. It’s money and time well spent.

Teresa Rosche Ott Owner, A Fearless Venture

My experience working with Dani was very valuable. She was professional and prepared, which is important to me a busy entrepreneur. In only one hour, she was able to look at my email system and strategies, and recommend specific actions that I could take to improve results. Our session was informative, focused and she knew how to deliver information in an easy to understand manner.

Camille Attell Founder, More Than a Wheelin’

My session with Dani was fantastic. I had questions on if my content was good, if I was managing my forms correctly, and if I wad using ConvertKit to its max potential. She took the time to go over all of my questions and concerns. Dani also gave me great advice on where to improve. Dani is knowledgeable and super easy to work with. I highly recommend her services.

Amanda Figlio Owner, Betty Lou Hosting

I…have to say thank you for sharing your thoughts on my business and of me as a business owner. It was a real confidence booster to be recognized in that way while also helping me keep my strengths in mind when going forward. It continues to help me leave ventures that involve my weaknesses behind and only focus on things that I’ll be good at. My business has never seen so much growth in such a small period of time! So many entrepreneurs are swimming (or drowning, really) in information. While I knew a lot of what you had said, it was great to be confirmed and to solidify a plan with someone outside of my business. It was so incredibly helpful! I’d recommend you to everyone with an email list of any size!!

Liz Wilcox Founder, Liz Wilcox’s Virtual Campground

Tutorials & Guides

on Systems, Processes & Productivity

Inbox Hacks & Workflows

Inbox Hacks & Workflows

There's no replacement for having a solid routine when it comes to managing the myriad of communications that make up our day. But when you're drowning under the constant barrage of emails and notifications, it can be hard to establish one. Use these quick inbox hacks...

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Tame Your Inbox

Tame Your Inbox

For most of us, the first thing we check when we log into our computers is our email.  And if you only have one email, I’m shocked. So whether we’re bouncing from tab to tab or app to app, the first thing we see each day is a long list of people wanting our...

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